The Ad Platform: Who Is Driving Ad Dollars to Digital?

Audio by eMarketer Editors  |  Nov 13, 2019
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The Ad Platform: Who Is Driving Ad Dollars to Digital?
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eMarketer Podcast
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eMarketer principal analyst Debra Aho Williamson joins host and fellow principal analyst Nicole Perrin to discuss the advertisers that are driving the shift from traditional media ad spending to digital. Does the traditional narrative hold up that a long tail of small advertisers rocketed Facebook to Google to prominence, or are digital pure plays responsible for the shift?

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