The Ad Platform: Understanding Google's Ad Tech Juggernaut

The Ad Platform: Understanding Google's Ad Tech Juggernaut

Audio by eMarketer Editors  |  Nov 27, 2019  |  2 min read
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The Ad Platform: Understanding Google's Ad Tech Juggernaut
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eMarketer principal analyst Lauren Fisher joins fellow principal analyst Nicole Perrin to talk about recent coverage from The Wall Street Journal about how Google came to have the biggest digital ad business. Then they discuss ad tech consolidation and a handful of recent video-focused deals, including Roku’s acquisition of DSP dataxu and Xandr’s purchase of SSP Clypd.

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Supply-Side Platforms (SSPs) US Publishers Use to Monetize Select Media Types, March 2019 (% of respondents)
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