The Ad Platform: Recapping 2020 programmatic display trends

The Ad Platform: Recapping 2020 programmatic display trends

Audio by Nicole Perrin  |  Dec 9, 2020
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The Ad Platform: Recapping 2020 programmatic display trends
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eMarketer Podcast
United States

The US programmatic digital display market started 2020 off strong, but everything changed in late March when the pandemic put many advertisers on pause. Freestar CEO Kurt Donnell joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the publisher monetization partner's experience of pandemic volatility and the K-shaped recovery of ad spending.

How Has the Forecast for Digital Ad Spending in the US Changed? 2019-2024 (billions, March vs. June vs. Oct 2020)
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