The Ad Platform: Checking in on CryptoRTB and the latest in blockchain tech for digital media

Audio by Nicole Perrin  |  Mar 10, 2021
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The Ad Platform: Checking in on CryptoRTB and the latest in blockchain tech for digital media
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The intermediation of programmatic transactions opened up a number of opportunities for fraud and data leakage in display advertising. Christiana Cacciapuoti, executive director at industry consortium AdLedger, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the latest tests of the CryptoRTB protocol, how it will help advertisers avoid fraud, and what advertisers need to understand about cryptography in programmatic transactions.

Media Types Most Vulnerable to Ad Fraud in the Next 12 Months According to US Digital Media Professionals, Oct 2020 (% of respondents)
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