The Ad Platform: Checking in on CryptoRTB and the latest in blockchain tech for digital media

The Ad Platform: Checking in on CryptoRTB and the latest in blockchain tech for digital media

The intermediation of programmatic transactions opened up a number of opportunities for fraud and data leakage in display advertising. Christiana Cacciapuoti, executive director at industry consortium AdLedger, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the latest tests of the CryptoRTB protocol, how it will help advertisers avoid fraud, and what advertisers need to understand about cryptography in programmatic transactions.

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