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EMARKETER

The Ad Platform: Advertising on Amazon During the Pandemic

Audio by eMarketer Editors  |  Apr 15, 2020
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The Ad Platform: Advertising on Amazon During the Pandemic
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eMarketer Podcast
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Melissa Burdick, co-founder and president of Amazon ad buying technology provider Pacvue, joins host Nicole Perrin to explain Amazon's ad products and shares how the ongoing crisis (including logistics difficulties) is changing advertising on the ecommerce marketplace.

Comparative Estimates: Amazon Sponsored Products Ad Benchmarks in North America, Q4 2019 (% change vs. same period of prior year)
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InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list. For more information, visit inmobi.com.

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