In this episode, we discuss digital screens and audio, connecting in-store exposure to purchase, attribution challenges, retailer infrastructure investments, and shopper experience considerations. EMARKETER Vice President & Principal Analyst, Sarah Marzano hosts Gabi Viljoen, Vice President & Head of eCommerce at Nestlé Health Science and Austin Leonard, Vice President and General Manager of DG Media Network.

Subscribe to the “Behind the Numbers” podcast on Apple Podcasts, Spotify, Pandora, Stitcher, YouTube, Podbean or wherever you listen to podcasts. Follow us on Instagram.

Get more articles - create your free account today!

Products

Events & Resources

Topics

Latest Articles

Short-form video commands young British viewers as older audiences hold the line for TV series

Electronics and software brands front-loaded their 2025 ad budgets, then hit the brakes in H2

AI is rewriting the start of the shopping journey

AI policy patchwork grows as California sets its own standards with an executive order

Rufus ads open a window into Amazon’s AI—while missing some shoppers

Calls grow to ban AI videos on YouTube Kids app

Nike’s turnaround hits a speed bump

Sustainable packaging can give brands an edge

Retail media’s offsite opportunities require measurement and careful planning

Brands want personalization at scale, but their data stack keeps getting in the way

About

Screens, Shelves, and Signals: Retail Media's In-Store Opportunity | Behind the Numbers Special Edition Podcast

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries