Out-of-home ad recovery, movie theaters' fate, YouTube on TV, and March Madness returns

Out-of-home ad recovery, movie theaters' fate, YouTube on TV, and March Madness returns

On today's episode, we discuss what an out-of-home (OOH) advertising comeback will look like and which areas are driving growth. We also examine how OOH movie theater advertising could recover, the significance of March Madness's return, when people will want to attend sporting events again, and replacing "primetime" with something more personal. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and senior analyst at Insider Intelligence Ross Benes.

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