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EMARKETER

The Key Mobile Trends of 2022: Apps shift away from ad dependency, QR codes expand, and more

Audio by Rachel Hasson, Yoram Wurmser  |  Jan 6, 2022
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The Key Mobile Trends of 2022: Apps shift away from ad dependency, QR codes expand, and more
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eMarketer Podcast
United States

On today's episode, we discuss what our analysts think will be the key mobile trends of 2022. How much will apps shift away from ad dependency, and how far will QR codes expand their reach beyond the pandemic? We then talk about whether people will find room in their homes for the largest Alexa-enabled smart display yet and if the biggest social media companies will ever become super apps. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

How Willing Are US Adults to Use More QR Codes in the Future? (% of respondents, by age, June 2021)
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