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EMARKETER

Is TikTok a Social Media Powerhouse or a Passing Fad?

Audio by eMarketer Editors  |  Feb 26, 2020
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Is TikTok a Social Media Powerhouse or a Passing Fad?
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eMarketer Podcast
United States

eMarketer vice president of forecasting Monica Peart hosts senior analyst Jasmine Enberg and junior analyst Blake Droesch in a discussion of TikTok's user forecasts, business model and place in the social media spectrum.

US TikTok Users, 2018-2024 (millions, % change and % of social network users)
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