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How US media use will change in 2021, virtual co-viewing, and video games replacing music

Audio by Zach Goldner, Oscar Orozco  |  Feb 2, 2021
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How US media use will change in 2021, virtual co-viewing, and video games replacing music
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eMarketer Podcast
United States

eMarketer junior forecasting analyst Zach Goldner and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss how US media use will change in 2021: Are fewer Americans watching TV, which digital devices are being used more, and how much time is spent with TikTok and Disney+? They then talk about how much people are willing to pay for TV streaming, virtually co-viewing digital content, and whether video games have replaced music as the most important aspect of youth culture.

Traditional* vs. Digital Media: Average Time Spent in the US, 2018-2022 (hrs:mins per day among population)
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