Drivers of Google's ad business, YouTube shifting to CTV, and digital ad tolerance

Drivers of Google's ad business, YouTube shifting to CTV, and digital ad tolerance

eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Google's Q4 performance and what's driving it forward. They then talk about YouTube's shift to connected TVs, whether Americans are becoming less tolerant of digital ads, and what to make of the UK watchdog's investigation into Google replacing cookies.

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