The news: PayPal now offers Pix on its platform, giving its buy button extra utility to Brazilian merchants, per a press release.

This push continues the global integration approach started with PayPal World, which has connected payment systems like India’s Universal Payment Interface (UPI), Argentina’s Mercado Pago, and China’s TenPay Global.

Why this matters: Pix is the dominant digital payment platform in Brazil—it has 150 million users and moves $400 billion monthly, per Future Nexus. 

With Pix forecast to represent 48% of all Brazilian ecommerce this year, per an Ebanx report, gateways trying to snag Brazilian payment volume need to marry their products with Pix.

While Pix is a dominant payment engine in the region, PayPal can streamline ecommerce checkout through its buy button instead of scanning QR codes to complete transactions. Thirty-nine percent of Brazilian small-business entrepreneurs choose a payment provider by ease of use, per a PayPal study. 

What’s next? Once PayPal captures more Brazilian consumers within its ecosystem, it can cross-sell these shoppers more PayPal products and services, like buy now, pay later installment loans offered through Braintree. 

Implications for payment providers: For foreign payment providers in Brazil, a strong and accessible digital wallet experience is key to grabbing the market’s highly digitally engaged consumers. 

Making digital wallets friendly to native currencies and payment systems like Pix can fuel adoption, especially among younger consumers: More than half (51.6%) of all Pix transactions were made by shoppers between the ages of 20 and 39, per Ebanx.