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Consumption of digital video is on the rise—especially through connected TV (CTV). In the US alone, people spend an average of two hours per day on digital video, according to eMarketer. What’s more, 44% of consumers surveyed by DoubleVerify in June 2020 stated they use CTV devices even more since the coronavirus pandemic began.
However, measurement expectations for this high-growth advertising medium are surprisingly low. Standards and technology differ by device and region, leaving a significant portion of video impressions unmeasured.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring DoubleVerify's CEO Mark Zagorski and GroupM’s Joe Barone, managing partner for brand safety, Americas. They discussed the constraints and opportunities of video impression measurement, and what needs to be done to complete the video picture.
Watch and learn:
Mark Zagorski is CEO of DoubleVerify. Mark joined the company in 2020, and is responsible for oversight of global operations, expansion into new markets, and strategic product innovation—including DoubleVerify’s CTV/over-the-top (OTT) video capabilities. He brings over two decades of digital marketing and ad technology experience to the role, with expertise in CTV/OTT, data analysis, and digital advertising optimization.
Joe Barone is managing partner for brand safety, Americas, at GroupM. Joe executes GroupM’s marketplace position on brand safety and suitability elements, including viewability, fraud detection and prevention, consumer digital privacy, anti-piracy, and ensuring clients' ads appear in positive, relevant ad environments. He’s helped pioneer the industry’s move to a more transparent, accountable digital inventory supply chain, working to ensure clients get full value for their digital ad investment.