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What’s getting in the way of marketers struggling with personalization? What tools do they have at their disposal? And how do marketers maintain a relevant two-way conversation? Just 13% of US marketers are confident in their ability to create and deliver personalized ads, according to Forrester Consulting.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Devon DeBlasio, product marketing director at Neustar. He discussed how to build a predictive and effective audience segmentation strategy for the modern omnichannel journey.

View the webinar to learn:

• What’s needed to create a customer-centric identity graph
• What to customize and control within the customer journey
• How to take strategic, tactical and predictive action with your analytics

PRESENTER

Devon DeBlasio is product marketing director at Neustar Inc., a trusted, neutral provider of real-time information services and the leader in marketing intelligence, customer identity resolution and unified measurement for Fortune 500 brands. Prior to Neustar, Devon led product marketing efforts at shopping commerce platform Curalate, as well as the dynamic creative optimization ad server PointRoll (Sizmek). He has a strong foundation in the disciplines of data-driven technology and its application across marketing and advertising.