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A How-To From the Leaders of the Retail Personalization Index
Nearly 75% of consumers in North America feel that brands struggle to create personalized and individual experiences, according to The Harris Poll.
And according to Sailthru’s 2019 Retail Personalization Index, less than 25% of the 250 brands evaluated scored more than 50 out of 100 points, leaving most brands rife with opportunity to increase engagement, purchases and loyalty.
However, there are brands already seizing on these opportunities. eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Jason Grunberg, vice president of marketing at Sailthru. He talked about the leaders of the Index, like Sephora, Nordstrom, DSW, Rent the Runway and others, and offered tips on executing strong personalization experiences.
View the webinar to learn:
Jason Grunberg is the vice president of marketing at Sailthru. His background combines cross-channel marketing, content strategy, engagement strategy and digital and core brand communications execution across a wide range of industries, including technology, engineering, spirits and business services. Prior to assuming the role of vice president of marketing, Jason served as the senior director of marketing at Sailthru. Before joining the company, Jason spent 12 years in strategy roles at boutique agencies, serving clients including Verizon, Johnson & Johnson and other Fortune 500 brands.