Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

On-Demand, Tech-Talk Webinar: Account-Based Marketing—From Epic Experiences to Revenue Recognition | Sponsored Content

Presented by Marketo

Click here to view or download slides.

Account-based marketing, or ABM, is one of the hottest topics in B2B marketing. Still, achieving success is no slam dunk.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Dave Rigotti, head of ABM at Marketo. He dove into the current best practices and practical tips for success, no matter where you are on your account-based marketing journey.

View the webinar to learn:

  • How to set strategy and align accounts with sales
  • How to execute a full-funnel ABM approach
  • How to view success metrics and align channels with revenue

PRESENTER

Dave Rigotti is the head of ABM, North America, at Marketo, an Adobe company and is incredibly passionate about revenue-focused B2B marketing. Prior to Marketo, Dave was the vice president of marketing at revenue attribution and planning software company Bizible, which was acquired by Marketo in May 2018. Before Bizible, Dave worked at Microsoft on the Bing marketing team. He graduated with a degree in entrepreneurship and marketing from the University of Toledo.

Presented by: