Today, it's the teams who are bullish on the future of "test and learn" via the practice of A/B testing that are leaving their competitors behind.

In this on-demand Tech Talk Tuesday webinar, Mike Loveridge, head of conversion rate optimization at Intuit, and Wes McCabe, product marketing manager at Optimizely, share key lessons from Intuit's playbook for experimenting at scale to deliver winning digital experiences.

During their discussion, moderated by eMarketer, you'll learn:

• How to move beyond basic conversion rate optimization to running tests throughout the customer journey
• How to use qualitative and quantitative data to formulate new test ideas
• Why experimentation delivers the biggest ROI in SaaS today
• How Intuit's T-Sheets uses A/B testing to hone in on their value proposition and perfect brand positioning.

Click here to download a PDF of the presentation.

Mike Loveridge is head of conversion rate optimization at Intuit. Mike's not new to running experimentation teams. Before Intuit, he built out programs at Ancestry.com, GE, Humana, and CheapOair. He's an expert at making experimentation work at high velocity, even in traffic-challenged situations.

Wes McCabe is a product marketer at Optimizely, where he brings new products to market through customer stories, compelling videos, and strong design. Wes joined Optimizely in 2017 and currently works on the flagship product, Web Experimentation.

Ezra Palmer is executive producer of multimedia at eMarketer. He moderates eMarketer Live's Tech Talk Tuesdays and Analyst webinar programs, and is a frequent guest on eMarketer's Behind the Numbers podcast series.