The Next Generation of Personalization | Sponsored Content | Tech-Talk Webinar | On-Demand

Presented by Cheetah Digital


Click here to see the presentation slides.

Tech and Tactics Advancing Marketers’ Efforts

Personalization is at the heart of everything marketers do. But as a strategy, technology, and a market, the personalization customers receive is ripe for reinvention. While personalization’s value is well established, the vast majority of initiatives are limited to curation algorithms and “people who bought that item, also bought this.”

Yet, personalization is changing as new technologies make it more powerful and complex. Are you ready?

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Cheetah Digital's Bruce Swann, senior director of product marketing, and David Raab, founder and CEO of the Customer Data Platform Institute. They discussed the emergence of a new generation of personalization techniques that are fundamentally different from previous methods.

Watch this webinar and learn:

  • The factors driving next-generation personalization
  • How personalization delivers marketing efficiency and cost savings
  • How organizations can deliver personalized experiences across channels in real time


Bruce Swann is senior director of product marketing at Cheetah Digital. Bruce focuses on the go-to-market strategies for solutions within the Cheetah Digital Customer Engagement Suite, as well as creating and delivering thought leadership at industry events. Prior to Cheetah Digital, Bruce worked at Adobe as a Group Product Marketing Manager supporting the Adobe Experience Cloud.

David Raab is the founder and CEO of the Customer Data Platform Institute, a vendor-neutral organization which educates marketers and technologists about customer data management. Before CDP Institute, David spent many years as a consultant helping marketers to understand, find, and deploy marketing technologies and vendors.

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