The data: Telehealth company Amwell released the results of its national telehealth survey of hospitals and health systems, health plans, and clinicians.
The survey explores the staying power of telehealth and the factors that’ll contribute to it, what steps healthcare stakeholders are planning to take next, and barriers that still stand in the way.
One big thing: While healthcare providers understand the value of telehealth, there are a number of barriers still holding them back from driving utilization and delivering care.
Health plans’ top telehealth barriers: In terms of driving member utilization of telehealth, health plans feel most held back by a confusing member experience (46%), lack of awareness of virtual care offerings (40%), and inability to leverage data collected from remote monitoring devices (40%).
Hospitals’ and health systems’ top telehealth barriers: And in terms of delivering care, providers are most hampered by staff resources to implement virtual care (41%), uncertainty around reimbursement (39%), and security risks (35%).
The bigger picture: Beyond overcoming these hurdles, healthcare stakeholders are honing their telehealth strategies now that the tech is a permanent fixture of healthcare.
Insurers and providers are developing strategic plans to milk the most out of their telehealth investments:
- For example, 38% of insurers plan to add musculoskeletal care to their virtual care offerings in the next 2 years, per Amwell’s survey.
- And 36% of insurers plan to expand behavioral health offerings.
- Meanwhile, 56% of hospitals and health systems plan to invest more in virtual care over the next two years.
Notably, improved interoperability wasn’t at the top of health execs’ investment priorities, despite it being a commonly cited barrier with the tech.
- This will be important to provide a streamlined user experience for both providers and patients—which would help maintain the momentum telehealth gained during the pandemic and fuel greater returns on telehealth investments.
What’s next? In a word, consolidation.
The telehealth market, and digital health space at-large, is maturing quickly—and we’ve seen digital health M&As ramp up this year in response to the pandemic-era funding boom.
- For example, in August, Headspace and Ginger announced plans to merge and form a telemental health giant (Headspace Health).
- Genetic testing co Invitae acquired consumer health platform Ciitizen for $325 million in September
- And digital musculoskeletal care company Hinge Health acquired computer vision startup Wrnch (its second acquisition this year).
Ultimately, health systems and insurers need integrated telehealth platforms that meld easily with existing workflows and streamline care delivery, healthcare administration, and EHR integration—digital health startups are using M&As as a way to get there.
- Around a quarter of both health systems (24%) and health plans (29%) reported having five or more virtual care platforms/services/vendors.
- Having too many disparate virtual care offerings, vendors, and digital front doors can be confusing and actually stave off telehealth adoption since users have to navigate different virtual care offerings in different places.