Key stat: Nearly half of US digital shoppers (47.1%) have not used AI to shop and aren't interested, according to an April 2026 survey from Bizrate Insights and EMARKETER.

Beyond the chart:

• That resistance tracks with a deep trust gap. Just 7% of US consumers trust AI platforms like ChatGPT to manage the shopping experience end to end, compared with 25% who trust retailers to do it, according to a Bain survey.
• The skepticism isn't universal, though. Younger shoppers are already buying through AI, with 61% of Gen Zers and 57% of millennials using an AI-powered tool to complete a purchase in the past year, according to PayPal's Holiday Shopping Survey conducted by Talker Research.

Use this chart: Drop this into an AI commerce strategy deck to cut through the hype. Show it to leadership weighing agentic shopping investments, and use it to argue that near-term returns hinge on converting the interested minority and winning trust, not assuming mainstream demand already exists.

Related EMARKETER reports:

• AI Commerce 2026 (EMARKETER subscription required)
• Generational Shopping Trends 2026 (EMARKETER subscription required)