Mexico Ecommerce Market Shares 2026

Growth Rates and Incremental Sales Opportunities for Local, Regional, and International Retailers

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About This Report
Mexico will be among the world’s fastest-growing retail ecommerce markets over the next two years. Despite the Mercado Libre–Amazon duopoly, more than half of the market remains in play, leaving other retailers with a multibillion-dollar opportunity.
Table of Contents

Retail ecommerce sales in Mexico will increase by $14.52 billion over the next two years. While Mercado Libre and Amazon will capture more than two-thirds of these incremental sales, a $4.52 billion opportunity remains up for grabs.

This deck covers:

  • Mexico’s ecommerce market by leading retailers’ market share
  • Key shifts in market share between 2026 and 2028
  • White-space sales opportunities for retailers to grab market share

authors

Matteo Ceurvels

Contributors

Nicolas Crespo
Suzy Davidkhanian
VP, Content
Diego Dell’Orco
Nikolai Dineros
Blake Droesch
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Emma Noyes
Senior Graphic Designer, Data Visualization
Oscar Orozco
Senior Director, Forecasting
Matt Torpey
Senior Data Visualization Editor
Emman Velasco
Data Visualization Editor
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