Do you know the value of your current customers? Savvy marketers are shifting their focus to think about the long-term relationship they are creating when they win a new account, as opposed to solely concentrating efforts on bringing in new business.
During this on-demand webinar, eMarketer senior analyst Jillian Ryan, discusses how to deepen the business relationship and partnership with customers that B2B companies already have.
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This video webinar will provide: