Because viewers continue to flock to streaming video, connected TV (CTV) ad spending will continue to increase for the foreseeable future. Even in the midst of a global recession, CTV will be a bright spot in the ad industry.
In this Meet the Analyst Webinar, eMarketer’s senior analyst Ross Benes, and forecasting analyst Eric Haggstrom presented our latest CTV ad spending forecast for the US and discuss the challenges advertisers face with this medium.
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Watch this webinar, made possible by Neustar, and explore:
- Net ad revenue breakdowns for big players, like YouTube, Hulu, and Roku
- Who’s watching more content on CTV—is it just younger audiences?
- How to navigate measurement, ad fraud, and planning campaigns in fragmented markets in the new year
