There are so many areas in which a brand can optimize customer experience (CX) from email communication to on-website experience and even post-purchase care. But for companies looking to invest in customer experience, where can they expect the best return on investment?
In this Meet the Analyst Webinar, eMarketer’s principal analyst Jeremy Goldman broke down the areas that are worth the investment, and how to effectively quantify your ROI.
Watch this webinar, made possible by Oracle Advertising and Customer Experience, and explore: