As the GDPR trigger date draws near and the frenzy of preparation comes to an end, we step back to take a longer view. In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss some of the longer term implications of the new rules in a conversation with privacy consultant Colin O'Malley.
Today's episode is the third in a weeklong series about the GDPR.
In the first episode, we look at the implications of the new rules for consumers.