Latin America Ecommerce Market Shares 2026

Growth Rates and Incremental Sales Opportunities for Local, Regional, and International Retailers

Download
Share
About This Report
Latin America will be the fastest-growing retail ecommerce market over the next two years. Mercado Libre will capture most of the gains, but smaller players still have a multibillion-dollar opportunity.

Retail ecommerce sales in Latin America will grow by $54.45 billion over the next two years. While Mercado Libre and Amazon will capture roughly two-thirds of these incremental sales, a nearly $19 billion opportunity remains for small and medium-sized retailers.

This deck covers:

  • Latin America’s ecommerce market by leading retailers’ market share
  • Key shifts in market share between 2026 and 2028
  • White space sales opportunities for retailers to grab market share

authors

Matteo Ceurvels

Contributors

Nicolas Crespo
Suzy Davidkhanian
VP, Content
Diego Dell’Orco
Blake Droesch
Kyndall Krist
Senior Copy Editor
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Emma Noyes
Senior Graphic Designer, Data Visualization
Oscar Orozco
Senior Director, Forecasting
Matt Torpey
Senior Data Visualization Editor
Unlock Unlimited Insights with PRO+