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Latin America Ecommerce Market Shares 2025

Growth Rates and Incremental Sales Opportunities for Local, Regional, and International Players

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About This Report
Although no single player rivals Mercado Libre’s hold on Latin America’s ecommerce market, nearly 70% of online sales are still fair game for the long tail of retailers.

Mercado Libre’s ecommerce sales in Latin America exceed the combined total of its next 15 competitors. Still, more than two-thirds of online sales remain up for grabs. Over the next two years, scores of small and medium-sized retailers will vie for more than $150 billion in incremental ecommerce sales across the region.

This deck covers:

  • Latin America’s ecommerce market by leading retailers’ market share
  • Key shifts forecast in market share between 2025 and 2027
  • White-space sales opportunities for retailers to grab market share

This deck can help you:

  • Determine market sizing (brands, retailers, and solution providers)
  • Develop go-to-market strategy and showcase opportunities to customers (solution providers)

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

13charts

Reliable data in simple displays for presentations and quick decision making.

Charts in This Report

authors

Matteo Ceurvels

Contributors

Suzy Davidkhanian
VP, Content
Vladimir de Leon
Chart Editor
Diego Dell’Orco
Blake Droesch
Donte Gibson
Senior Charts Editor
Kyndall Krist
Senior Copy Editor
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
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