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Traditional TV may be threatened by digital alternatives, but TV ad spending won’t be backing down any time soon, as evidenced by last night’s Super Bowl commercials. Even though TV ad spending took a pandemic-powered punch in 2020, Insider Intelligence predicts it will score big in 2021, and then stabilize at around $68 billion a year through 2024. So, while connected TV (CTV) scores ad spending touchdowns, traditional TV continues marching up the field.
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