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Keeping up with the commercials: Why post-pandemic TV ad spending won’t waver

Article by Sara Lebow  |  Feb 5, 2021
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Keeping up with the commercials: Why post-pandemic TV ad spending won’t waver
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TV Advertising
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Traditional TV may be threatened by digital alternatives, but TV ad spending won’t be backing down any time soon, as evidenced by last night’s Super Bowl commercials. Even though TV ad spending took a pandemic-powered punch in 2020, Insider Intelligence predicts it will score big in 2021, and then stabilize at around $68 billion a year through 2024. So, while connected TV (CTV) scores ad spending touchdowns, traditional TV continues marching up the field.

US TV Ad Spending, 2019-2024 (billions and % change)
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