To Our Readers:
Today we are launching a new and updated version of our newsletter focused on marketing technology.
Our initial launch was almost exactly two years ago, in 2016. Since then, eMarketer’s Marketing Technology Weekly has grown to more than 60,000 subscribers, and in that time we have published hundreds and hundreds of articles and interviews examining the ways that technology has changed the business of marketing.
As the newsletter grew, we found ourselves wanting to cover additional topics—artificial intelligence, personalization and more—that were relevant but didn’t fit neatly under the category of marketing technology. And we knew we wanted to increase the frequency of the newsletter.
So, today, we’re pleased to rebrand the newsletter as eMarketer Tech. And starting next week, we’ll be publishing twice weekly, on Mondays and Wednesdays. We hope you’ll find the data and insight invaluable for helping you to understand the shifting marketing landscape.
I'd like to extend eMarketer’s thanks to you for reading us each week, and to our sponsors for their support.