The news: Intel announced it is investing $19 billion in a new chip plant in Magdeburg, Germany, as part of a more comprehensive European expansion plan in its pivot to supplying chips for EVs.

Why Europe? The leading American chip manufacturer is making inroads in Europe and has investments in France, Ireland, Italy, Poland, and Spain, where it expects to spend $90 million in funding over the next 10 years, per The New York Times.

• Intel’s German factory is expected to employ 3,000 permanent employees and will require 7,000 workers to complete the construction, which could commence in 2027, per TechCrunch. 
• “Today, 80% of chips are produced in Asia,” said Intel CEO Pat Gelsinger. “Our pan-European investment addresses the global need for a more balanced and resilient supply chain.”
• Gelsinger noted that various EU plants could help meet Europe’s target of providing 20% of the world’s processors by 2030.
• Intel’s European aspirations mirror its $20 billion chip hub in Ohio, as well as a $7 billion facility in Malaysia.
• The company is looking to take advantage of significant EU subsidies for building chip plants. Europe is aiming to legislate $49 billion into chip funding but with the caveat that governing bodies have a say in which industries companies can prioritize.

It all leads to EVs: Intel’s EU fixation is strategic since it’s clearly creating new profit centers, like becoming a chip fab for other manufacturers and catering to an EV industry whose reliance on chips will only grow in the next decade. 

• Germany is a key automotive manufacturing hub with brands like the Volkswagen Group, Mercedes-Benz Group, BMW, and many others looking for more centralized chip sources as they pivot to EVs.
• Intel is looking to become an automotive components supplier in the same vein as Bosch, Infineon, and GlobalFoundries.

Why this could succeed: Diversifying its future plants across the US, Asia, and Europe gives Intel flexibility in catering to various industries. 

Establishing a European presence makes it possible to focus on producing automotive and EV chips and help cut down on importation and transportation costs, thus making Intel the preferred chip supplier in the region.