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EMARKETER

Infopack: China Shoppers 2025

Data and Insights on Consumers, Products, and Channels in China’s Ecommerce Landscape

Report by Man-Chung Cheung  |  Jun 16, 2025
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About This Report
China is a global leader in online shopping, with high digital buyer and retail ecommerce penetration. Shoppers are comfortable buying luxury goods online and embracing livestreaming commerce.
Topics
Digital Shoppers & Buyers
China

China remains at the forefront of ecommerce adoption, with consumers enthusiastically embracing innovative shopping formats across product categories. Recent data highlights evolving patterns in online purchasing behavior.

This deck covers:

  • The size of China’s retail ecommerce market
  • Digital shopping behaviors in China
  • Factors consumers in China consider when shopping online

This deck can help you:

  • Develop commerce strategy (retailers and brands)
  • Showcase opportunities to customers (solution providers)
  • Develop go-to-market strategy (solution providers)

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Man-Chung Cheung

Contributors

Kyndall Krist
Senior Copy Editor
Wendy Malloy
Director, Reports Editor
Emman Velasco
Chart Editor
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