Holiday shoppers in Asia-Pacific are decisively digital-first, with online intent outpacing in-store browsing throughout the region. However, there are notable variations in consumer behaviors across markets.
Holiday shoppers across Asia-Pacific are decisively digital-first, with online intent outpacing in-store browsing throughout the region. This report explores how consumers plan to spend in 2025, highlighting behaviors, shifting budgets, and the events driving festive demand.
This deck will cover:
The factors that influence holiday shoppers in Asia-Pacific
Whether those shoppers prefer shopping online versus in-store
Which channels are preferred for conducting holiday shopping research
This deck can help you:
Develop commerce strategy and market sizing (retailers, brands)
Develop go-to-market strategy and showcase opportunities to clients (agencies)
Here’s what’s in the full report
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