Curated by eMarketer, this special collection of interviews will help you understand how consumer packaged goods (CPG) brands are focusing on the critical challenges facing the sector and what’s envisioned for the future.

If not an Insider Intelligence subscriber, download this complimentary Roundup “Industry Insights: Spotlight on CPG,” here and learn how:

• Bounty’s brand vice president, Janette Yauch is taking Bounty’s messaging to youth-skewed channels like TikTok and Twitch
• Crayola’s executive vice president, digital strategy, Victoria Lozano uses social to amplify the brand’s commitment to meaningful consumer relationships
• Brenne Whisky’s president and founder, Allison Parc brings accessibility to brand discovery through online media
• Nestlé USA’s CMO, Alicia Enciso leans into social commerce to inspire seamless brand purchasing