Instagram’s user base in Switzerland has almost tripled since 2015, according to eMarketer’s latest forecast. More than half (52.7%) of social network users in the country, or 1.9 million people, will access the platform regularly in 2018.
eMarketer expects user growth will rise by more than 14% this year. By 2022, almost 60% of all social network users in the country will use the platform at least once a month. But while Instagram’s adoption has been rapid in Switzerland, it is still far behind Facebook penetration, which will be used by more than 83% of all social network users this year.
“Like many markets globally, Switzerland has experienced strong uptake of Instagram, and for many of the same reasons,” eMarketer forecasting analyst Eric Haggstrom said.
