Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

How Many Marketers in the US Use Pinterest?

The Marketers Series | Infographic

How Many Marketers Use Pinterest?

The number of US marketers that use Pinterest continues to steadily rise. eMarketer forecasts that 31.9% of US marketers will use Pinterest in 2018, up from 29.1% in 2017.

This week, we looked at how marketers use various technologies. Other articles in this series focused on attribution, content marketing, Facebook and Instagram and Snapchat.  

How Are Marketers Using Pinterest?

Pinterest’s US ad revenues will reach $553.3 million in 2018, according to eMarketer. One way the company has increased advertisers’ interest is by expanding its search capabilities. In February 2018, Pinterest reported that there were 600 million monthly visual searches on its platform, a 140% increase from 250 million a year earlier.

What’s Next for Pinterest?

Compared with other social media platforms, Pinterest’s US monthly user base of 77.4 million people is on the smaller side. Among US users, 169.5 million people use Facebook, 104.7 million people use Instagram and 84.8 million people use Snapchat per month.

In the past, one thing that limited Pinterest’s growth is that its audience heavily skewed toward females. But this is changing. In 2018, 21.3% of US Pinterest users were males, up from 7.4% in 2014.

“We’re expecting more than one-third of US marketers to use Pinterest next year, and that milestone is in large part due to the impressive user growth over the past few years,” said Chris Bendtsen, senior forecasting analyst at eMarketer. “The reach of marketers may be lower than other social networks due to stiff competition from Facebook and Instagram, but what sets Pinterest apart is that the audience is further along the customer journey. Users are already there looking for ideas on projects and purchases, and that provides a unique offering for both brand awareness and performance marketing. Advertising on Pinterest is at an earlier stage than competitors, so as the audience continues to grow, so will the number of marketers on the platform.”

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account