For the first time, holiday retail sales will cross the $1 trillion mark. Up 5.8% from the year prior, the 2018 season will benefit from near record-high consumer confidence, strong ecommerce sales and over 30 shopping days between Thanksgiving and Christmas.
eMarketer has curated this Roundup of articles, insights and interviews to help you understand the holiday shopping landscape and gift buyers’ digital and physical behavior.
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YOU’LL LEARN: