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It comes as no surprise that holiday shopping was dramatically different in 2020.
Ecommerce and other digital shopping options like curbside pickup, same-day delivery, and buy online, pick-up in-store (BOPUS) saw enormous growth during Cyber Week and the holiday shopping season. In fact, Cyber Monday was the largest online sales day in history, with at least $10.8 billion in consumer spending, up 15% from 2019, according to Adobe.
Now that the holidays are over and the data is in, what buying behavior trends can we expect to continue in 2021?
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salsify's SJ Petteruti, principal go-to-market (GTM) strategist, and Jon Herman, data analyst, for this Tech-Talk Webinar. They unpacked the holiday shopping season and shared expert tips for finding success in 2021.
Watch this webinar and learn:
SJ Petteruti is a principal go-to-market (GTM) strategist at Salsify. SJ has been studying consumer behavior trends for over a decade, having worked at Salsify, Syndigo, SellPoints and Tapjoy. In addition to working for retail software companies, SJ also enjoys advising brands on how to develop direct-to-consumer routes to market and product data optimization strategies.
Jon Herman is a data analyst and content marketer at Salsify. He’s passionate about leveraging data and automation to provide valuable insights to ecommerce companies. His most recent reports include The Content Advantage in Amazon Advertising and VC Investment in CPG. Outside of work, he enjoys making music and sampling local cuisine.