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Explore our Research →Electronics and software brands front-loaded their 2025 ad budgets, then hit the brakes in H2
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A leaked Amazon pitch deck makes the case for Rufus ads
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Learn More →Health Trends to Watch in 2024
Misinformation and Retail Health Will Rise as the Patient Care Journey Fragments Further
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Table of Contents
Consumers will turn to alternative sources for information and treatments in 2024
Social media will have an outsized impact on consumers’ health decisions
Retail healthcare will take more patients out of the traditional care path in 2024
More consumers will disconnect from the healthcare system because they can’t afford care and treatment
Sources
Media Gallery
About This Report
Consumers’ trust in the healthcare system is eroding, and they’re turning to other sources for information and treatment. Here’s how that could play out in 2024.
Table of Contents
Consumers will turn to alternative sources for information and treatments in 2024
Social media will have an outsized impact on consumers’ health decisions
Retail healthcare will take more patients out of the traditional care path in 2024
More consumers will disconnect from the healthcare system because they can’t afford care and treatment
Sources
Media Gallery
Consumers are losing trust in healthcare organizations and are turning to family, friends, and online sources for medical information and treatment. They’re finding misinformation, easy access to potentially dangerous drugs, and more. And the patient care journey is fragmenting to the point of risking some patients’ health.
authors
Rajiv Leventhal, Lisa Phillips
Contributors
- Jennifer Pearson
- VP, Research
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