Health app adoption skews toward younger, healthier adults even as overall growth cools and churn remains high. AI-driven personalization is increasing engagement and in-app revenues. But health guidance must remain reliable and actionable.

Key Question: Who uses health and fitness apps the most, and how can healthcare brands make their apps a part of consumers’ regular routines?

Key Stat: While 40.4% of consumers currently use health apps, 22.9% have tried them but no longer use them.