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EMARKETER

Google and YouTube Overdeliver, Fraud in Connected TV, and the New California Privacy Rights Act

Audio by Eric Haggstrom, Nicole Perrin  |  Nov 9, 2020
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Google and YouTube Overdeliver, Fraud in Connected TV, and the New California Privacy Rights Act
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eMarketer Podcast
United States

eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss Google's (and YouTube's) latest earnings. They then talk about how much of a concern ad fraud is within connected TV advertising, the implications of the California Privacy Rights Act, and how people interpret emotionally infused ads.

How Has the Forecast for Net Google Ad Revenues in the US Changed?, 2019-2022 (billions, March vs. June vs. Oct 2020)
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