The news: Digital health startup Wheel is teaming up with drug discount platform GoodRx to integrate real-time drug pricing and discounts into Wheel’s services. Now, Wheel’s provider clients will be able to offer their patients access to discounts at over 70,000 pharmacies across the US.
More on Wheel: The startup offers a plug-and-play telehealth platform that helps providers power their virtual care services. Wheel has also built out its own nationwide clinician network to make it easier and faster to match patients to providers for virtual visits.
How we got here: This marks yet another major partnership for GoodRx—which has been scaling its digital health footprint this year.
The bigger picture: Lack of pricing transparency and high drug costs contribute to low medication adherence. GoodRx is primed to capture and hold consumer interest because of its ability to address these pain points.