AI-powered shopping tools and increasingly personalized experiences are transforming how consumers discover, evaluate, and purchase products. But amid these changes, shoppers’ fundamental priorities remain remarkably consistent: value, convenience, and trust continue to underpin purchasing decisions.

Drawing on exclusive survey data across 16 countries from our partnership with VML, this report will help retailers and brands:

• Understand how AI is influencing shopping behaviors and the path to purchase
• Explore consumer attitudes and expectations around personalization
• Identify the enduring factors driving consumer choice—and how retailers and brands can balance technological innovation with shoppers' fundamental expectations of value, convenience, and trust