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See All Topics →Latest Articles
Explore our Research →Financial and insurance brands pushed ad spending to new heights in the first half of 2025
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Mar 25, 2026
Revolut mints £4.7 billion as it dives deeper into global markets
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Mar 25, 2026
Starling Bank launches a Gemini-powered virtual assistant
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Mar 25, 2026
Consumers living paycheck to paycheck see a poor financial outlook
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Mar 25, 2026
Amazon retail media marketers are laser-focused on ROI
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Mar 24, 2026
Retail media’s offsite opportunities require measurement and careful planning
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Mar 24, 2026
For B2B marketers, trust in GEO strategies is key
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Mar 24, 2026
TikTok’s high-frequency ad push courts brand dollars, risks user friction
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Mar 24, 2026
Pharma sports sponsorships gain traction as AbbVie signs Major League Baseball deal
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Mar 24, 2026
‘AI doctor’ platform raises $40M, faces safety concerns
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Mar 24, 2026
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Learn More →Digital Display Ad Pricing StatPack
Banner, Video, Mobile and Native CPMs, and Pricing Trends to Watch for in 2019
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About This Report
This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.
This StatPack provides a visual overview of trends that affected display, video and mobile prices in Q4 2018, both in the US and worldwide. Here’s what you’ll find inside:
- Commentary and insights on the major trends affecting digital display ad pricing from Q4 2017 to Q4 2018
- CPM data for desktop, mobile and native web display ads
- CPM data for mobile in-app ads and the major trends driving pricing differences
- Digital video data and trends, including in-stream and outstream video CPMs
authors
Lauren Fisher
Contributors
- Ross Benes
- Analyst
- Chris Keating
- Research Director
- Andrew Lipsman
- Principal Analyst
- Nicole Perrin
- Principal Analyst
- Tracy Tang
- Senior Researcher
- Debra Aho Williamson
- Principal Analyst
- Yoram Wurmser
- Principal Analyst
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