Video Streaming: US households spend $2.1 billion annually on video streaming services like Netflix, Amazon Prime and Hulu, according to a recent Deloitte report. And more than half of US households now subscribe to at least one of these streaming services.
Traditional Payments: Millennials may be tech-savvy, but when it comes to payments, very few (1%) use their mobile device to pay for purchases, per research from CivicScience. Many (55%) prefer to use a debit card, but cash (25%) and credit cards (17%) are also preferred over mobile payments.
More Phones Sold: Data from Counterpoint Technology reveals US smartphone sales grew 2% year over year in Q4 2017. "There was not a lot of overall change in volumes despite the anticipation of a big upgrade quarter including the Apple ‘super cycle,’" said Jeff Fieldhack, research director at Counterpoint. "One, promotions were more rational this year. Second, there were tight supplies of iPhone X through mid-December, so it made no sense for carriers to do anything aggressive without supply."