Data Feed: April 17, 2018

Key stats you need to know about today

Licensing Technology: Publishers like The Weather Company, Purch and The Washington Post have developed new lines of revenue by licensing their technology and data. But these publishers are in rare company. In a Digiday Research survey of 133 publishing executives, 83% of respondents made no money from licensing tech, which was the least common revenue source for those polled. Most publishers simply lack the resources to build and sell their own technology.

In-App Purchase: According to new data from Sensor Tower, US iPhone users spent an average of $58 on in-app purchases in 2017—a 23% increase over 2016. This reflected purchases made on subscription-based apps like Netflix and Tinder, and not purchases made within shopping apps like Amazon or ride-hailing apps like Uber.

Speaking of Apps: Fewer people are abandoning apps after one use compared with prior years, per data from Localytics. In fact, the study found that 21% of users have abandoned an app after one use this year. That's down from 25% of users who did so in 2015.

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