This data drop was written with the assistance of AI.

In 2024, travel revenues are set to rise alongside significant growth in both leisure and business digital travel sales, reflecting a trend where over half of internet users now book their travel digitally. With digital ad spending in the travel industry keeping pace with these sales increases, digital content emerges as a crucial resource for prospective travelers.

Travel revenues will grow in 2024

Robust consumer confidence and a rebounding appetite for traditional travel experiences will boost overall market growth. In 2024, revenue growth will increase by single digits in Europe and North America and double digits in Latin America and Asia, according to Skift’s “Global Travel Outlook 2024” report. The airline industry is charting the course for a 12% revenue climb in 2024, with cruises buoying up by 11%.