Our survey data highlights how high-income earners (making $150,000 or more) shop across channels and categories.

High-income shoppers in the US (those earning $150,000 or more) maintain distinct behaviors when it comes to buying across product categories. Data from our July 2026 Consumer Path to Purchase survey highlights which channels they prefer to use and why they buy.

For product discovery, physical stores are preferred

Physical stores are the primary source for product discovery, followed by shopping websites and apps. Social media (35.7%) and search engines (35.2%) show nearly identical adoption levels for discovery. Traditional media channels register lower engagement.