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EMARKETER

The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power

Audio by Rachel Hasson, Ross Benes  |  Jun 27, 2022
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The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power
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eMarketer Podcast
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On today's episode, we discuss how TV has transformed brands and how marketers should be thinking about investing in linear versus streaming in 2022. "In Other News," we talk about the significance of cryptocurrency companies pulling back on marketing spend and why some think Roku is abusing its power. Tune in to the discussion with founder and CEO of Marketing Architects Chuck Hengel and our analyst Ross Benes.

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