Daily Forecast: Yelp Ditches Long-Term Ad Contracts and Faces Brighter 2020 Outlook

Video by Daniel Caridi  |  Oct 31, 2019
Share
Topics
Digital Ad Spending
Worldwide

eMarketer forecasting analyst Eric Haggstrom tees up our latest ad spend estimates for Yelp, which is already seeing an impact now that ad partners are no longer locked into long-term contracts.

For more on ad spending around the world, subscribe to the eMarketer Daily Newsletter.

 

Related Charts & Analysis

The Insurance CMO Report 2022
Report
The Insurance CMO Report 2022
Meta and Google’s hold on digital advertising loosens as TikTok and others gain share
Article
Meta and Google’s hold on digital advertising loosens as TikTok and others gain share
The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook
Audio
The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook
Streaming services are likely to win bigger share of upfront ad spending
Article
Streaming services are likely to win bigger share of upfront ad spending
Ad spending will remain strong despite a looming recession
Article
Ad spending will remain strong despite a looming recession
Beijing’s ‘techlash’ against China’s biggest internet champions, and the ramifications for digital advertising
Article
Beijing’s ‘techlash’ against China’s biggest internet champions, and the ramifications for digital ...
Newly merged Warner Bros. Discovery is cutting 1,000 ad sales jobs
Article
Newly merged Warner Bros. Discovery is cutting 1,000 ad sales jobs
The Daily: The billion-dollar ad club, digital ad guidance, and Amazon's consumer chief resigns
Audio
The Daily: The billion-dollar ad club, digital ad guidance, and Amazon's consumer chief resigns
A forecaster answers 6 of your most pressing questions about the state of ad spending—and what's next
Article
A forecaster answers 6 of your most pressing questions about the state of ad spending—and what's ...
Search ads in Canada surge with expanded ecommerce and ‘near me’ lookups
Article
Search ads in Canada surge with expanded ecommerce and ‘near me’ lookups
Amazon drives more than three-quarters of the $36 billion US ecommerce channel ad market
Article
Amazon drives more than three-quarters of the $36 billion US ecommerce channel ad market
Weakening ad market in China will still produce growth
Article
Weakening ad market in China will still produce growth
In a snap, social media’s Q2 went into a tailspin: Here’s what advertisers should know
Article
In a snap, social media’s Q2 went into a tailspin: Here’s what advertisers should know
Digital formats to drive Western Europe’s media ad spending
Article
Digital formats to drive Western Europe’s media ad spending
Snapchat’s revenue warning ripples throughout digital advertising
Article
Snapchat’s revenue warning ripples throughout digital advertising

Daily News

Gen Z social usage rising as their parents start to log off
Article
Gen Z social usage rising as their parents start to log off
Creators will be the centerpiece of YouTube’s growth efforts
Article
Creators will be the centerpiece of YouTube’s growth efforts
Here’s when cord-free viewers will outnumber pay TV’s
Article
Here’s when cord-free viewers will outnumber pay TV’s
Where’s the disconnect for B2B content marketers?
Article
Where’s the disconnect for B2B content marketers?
Is brick-and-mortar outpacing digital in consumer spending?
Article
Is brick-and-mortar outpacing digital in consumer spending?
Meta and Google’s hold on digital advertising loosens as TikTok and others gain share
Article
Meta and Google’s hold on digital advertising loosens as TikTok and others gain share
How Prime Day will deliver for Amazon’s competitors
Article
How Prime Day will deliver for Amazon’s competitors
Reimagining Retail: Google shopping and how it's influencing the ecommerce journey
Audio
Reimagining Retail: Google shopping and how it's influencing the ecommerce journey
Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes
Article
Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes
How brands are responding to consumers' inflation concerns
Article
How brands are responding to consumers' inflation concerns
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+
Audio
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...
What consumers want from loyalty programs
Article
What consumers want from loyalty programs
Amazon’s people problem poses an existential threat to its customer experience
Article
Amazon’s people problem poses an existential threat to its customer experience
Understanding your customers with segmentation | Sponsored Content
Video
Understanding your customers with segmentation | Sponsored Content
Will inflation and uncertainty affect brands’ influencer marketing spend?
Article
Will inflation and uncertainty affect brands’ influencer marketing spend?

Latest Reports

Social Media Update Q2 2022
Report
Social Media Update Q2 2022
The Era of Uncertainty: Stablecoins
Report
The Era of Uncertainty: Stablecoins
The Insurance CMO Report 2022
Report
The Insurance CMO Report 2022
Spotlight: Marketing Measurement
Report
Spotlight: Marketing Measurement
The Era of Uncertainty: Buy Now, Pay Later
Report
The Era of Uncertainty: Buy Now, Pay Later
Latin America Retail Ecommerce Players Update 2022
Report
Latin America Retail Ecommerce Players Update 2022
Spotlight: Marketing Personalization
Report
Spotlight: Marketing Personalization
Spotlight: What’s ‘Up Next’ for YouTube
Report
Spotlight: What’s ‘Up Next’ for YouTube
Q2 2022 Digital Video Trends
Report
Q2 2022 Digital Video Trends
Spotlight: Elevating B2B Content
Report
Spotlight: Elevating B2B Content
US Social Media Usage 2022
Report
US Social Media Usage 2022
TV Ad Spending 2022
Report
TV Ad Spending 2022
Demographic Snapshot: LGBT+
Report
Demographic Snapshot: LGBT+
Video Game Marketing and Monetization 2022
Report
Video Game Marketing and Monetization 2022
Spotlight: Amazon Prime Day 2022
Report
Spotlight: Amazon Prime Day 2022

Popular on Insider Intelligence

Gen Z social usage rising as their parents start to log off
Article
Gen Z social usage rising as their parents start to log off
Creators will be the centerpiece of YouTube’s growth efforts
Article
Creators will be the centerpiece of YouTube’s growth efforts
Spotlight: Marketing Personalization
Report
Spotlight: Marketing Personalization
Spotlight: Marketing Measurement
Report
Spotlight: Marketing Measurement
Here’s when cord-free viewers will outnumber pay TV’s
Article
Here’s when cord-free viewers will outnumber pay TV’s
Where’s the disconnect for B2B content marketers?
Article
Where’s the disconnect for B2B content marketers?
Is brick-and-mortar outpacing digital in consumer spending?
Article
Is brick-and-mortar outpacing digital in consumer spending?
Latin America Retail Ecommerce Players Update 2022
Report
Latin America Retail Ecommerce Players Update 2022
Meta and Google’s hold on digital advertising loosens as TikTok and others gain share
Article
Meta and Google’s hold on digital advertising loosens as TikTok and others gain share
How Prime Day will deliver for Amazon’s competitors
Article
How Prime Day will deliver for Amazon’s competitors
Reimagining Retail: Google shopping and how it's influencing the ecommerce journey
Audio
Reimagining Retail: Google shopping and how it's influencing the ecommerce journey
Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes
Article
Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes
The Era of Uncertainty: Buy Now, Pay Later
Report
The Era of Uncertainty: Buy Now, Pay Later
How brands are responding to consumers' inflation concerns
Article
How brands are responding to consumers' inflation concerns
The Era of Uncertainty: Stablecoins
Report
The Era of Uncertainty: Stablecoins

"Behind the Numbers" Podcast

The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping
Audio
The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping
The Daily: Cannes Lions 2022—Interesting conversations, marketing challenges, and the social giants
Audio
The Daily: Cannes Lions 2022—Interesting conversations, marketing challenges, and the social giants
Reimagining Retail: Google shopping and how it's influencing the ecommerce journey
Audio
Reimagining Retail: Google shopping and how it's influencing the ecommerce journey
Around the World with … Livestream shopping
Audio
Around the World with … Livestream shopping
The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power
Audio
The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+
Audio
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...
The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook
Audio
The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
Audio
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact
Audio
The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact
The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake Walmart?
Audio
The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake ...
The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride marketing
Audio
The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride ...
Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power
Audio
Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power
The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care
Audio
The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care
The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated
Audio
The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated
The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on TikTok
Audio
The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on ...

Trending in United States

Gen Z social usage rising as their parents start to log off
Article
Gen Z social usage rising as their parents start to log off
Creators will be the centerpiece of YouTube’s growth efforts
Article
Creators will be the centerpiece of YouTube’s growth efforts
Spotlight: Marketing Personalization
Report
Spotlight: Marketing Personalization
Here’s when cord-free viewers will outnumber pay TV’s
Article
Here’s when cord-free viewers will outnumber pay TV’s
Spotlight: Marketing Measurement
Report
Spotlight: Marketing Measurement
Is brick-and-mortar outpacing digital in consumer spending?
Article
Is brick-and-mortar outpacing digital in consumer spending?
Where’s the disconnect for B2B content marketers?
Article
Where’s the disconnect for B2B content marketers?
Meta and Google’s hold on digital advertising loosens as TikTok and others gain share
Article
Meta and Google’s hold on digital advertising loosens as TikTok and others gain share
How Prime Day will deliver for Amazon’s competitors
Article
How Prime Day will deliver for Amazon’s competitors
The Era of Uncertainty: Buy Now, Pay Later
Report
The Era of Uncertainty: Buy Now, Pay Later
Reimagining Retail: Google shopping and how it's influencing the ecommerce journey
Audio
Reimagining Retail: Google shopping and how it's influencing the ecommerce journey
What consumers want from loyalty programs
Article
What consumers want from loyalty programs
How brands are responding to consumers' inflation concerns
Article
How brands are responding to consumers' inflation concerns
Latin America Retail Ecommerce Players Update 2022
Report
Latin America Retail Ecommerce Players Update 2022
Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes
Article
Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes