Daily Forecast: Facebook Is Still King of Social Video Advertising

Video by Daniel Caridi  |  Oct 22, 2019
Share
Topics
Social Media Ad Spending
United States

eMarketer vice president of forecasting Monica Peart shares our social ad spend estimates, including video, and why Facebook remains on top.

For more on social network ad spending, subscribe to the eMarketer Daily Newsletter.

Related Charts & Analysis

Digital Trust Benchmark Report 2021
Report
Digital Trust Benchmark Report 2021
Reddit's US ad revenues will nearly double in 2021
Article
Reddit's US ad revenues will nearly double in 2021
What would it take for advertisers to leave Facebook?
Article
What would it take for advertisers to leave Facebook?
Social Media Update Q3 2021
Report
Social Media Update Q3 2021
Twitter’s new product road map emphasizes creator-friendliness and user experience
Article
Twitter’s new product road map emphasizes creator-friendliness and user experience
Facebook’s measurement problems could affect advertisers' media plans—and its bottom line
Article
Facebook’s measurement problems could affect advertisers' media plans—and its bottom line
Three questions on Facebook, Amazon, and fall’s TV season
Article
Three questions on Facebook, Amazon, and fall’s TV season
Where advertisers stand on TikTok, Facebook's 'meaningful pivot,' and Reels on the blue app
Audio
Where advertisers stand on TikTok, Facebook's 'meaningful pivot,' and Reels on the blue app
Some brand new Q2 forecasts, NCAA brand deals, and is now the right time for OOH ads
Audio
Some brand new Q2 forecasts, NCAA brand deals, and is now the right time for OOH ads
Social Media Update Q2 2021
Report
Social Media Update Q2 2021
How Twitter began 2021, why it acquired Scroll, and its 'professional profiles' test
Audio
How Twitter began 2021, why it acquired Scroll, and its 'professional profiles' test
What Facebook's Q1 earnings mean, how Facebook Dating is doing, and a smart wristband
Audio
What Facebook's Q1 earnings mean, how Facebook Dating is doing, and a smart wristband
Snapchat's Q1, how social media behaviors evolved, and Facebook's new ad offerings
Audio
Snapchat's Q1, how social media behaviors evolved, and Facebook's new ad offerings
Twitter leans into subscriptions with Scroll acquisition
Article
Twitter leans into subscriptions with Scroll acquisition
LinkedIn is evolving, virtual vs. in-person 2021 events, and how robots may help us work
Audio
LinkedIn is evolving, virtual vs. in-person 2021 events, and how robots may help us work

Daily News

Facebook still accounts for nearly a quarter of US digital ad spending
Article
Facebook still accounts for nearly a quarter of US digital ad spending
Synchrony reports Q3 2021 upswing, leans on new tie-ups and products to carry growth into Q4
Article
Synchrony reports Q3 2021 upswing, leans on new tie-ups and products to carry growth into Q4
Reddit's US ad revenues will nearly double in 2021
Article
Reddit's US ad revenues will nearly double in 2021
How user trust in social media platforms could affect engagement with ads
Article
How user trust in social media platforms could affect engagement with ads
Podcast listening is most popular in English- and Spanish-speaking countries
Article
Podcast listening is most popular in English- and Spanish-speaking countries
The Global Media Intelligence Report 2021
Report
The Global Media Intelligence Report 2021
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
Audio
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
Audio
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
New and noteworthy media trends for Canada in 2021
Article
New and noteworthy media trends for Canada in 2021
US adults across age groups prefer streaming services to cable TV
Article
US adults across age groups prefer streaming services to cable TV
YouTube tests social commerce waters, TV measurement
Article
YouTube tests social commerce waters, TV measurement
Discounts named the top purchase driver in social media ads
Article
Discounts named the top purchase driver in social media ads
From Gen Z to Boomers, How to Connect Varies Channel to Channel | Sponsored Content
Video
From Gen Z to Boomers, How to Connect Varies Channel to Channel | Sponsored Content
Facebook is by far the most popular US social media platform
Article
Facebook is by far the most popular US social media platform
Gen Z has the travel bug this holiday season
Article
Gen Z has the travel bug this holiday season

Latest Reports

US Connected Cars Forecast 2021
Report
US Connected Cars Forecast 2021
The Banking CMO Report
Report
The Banking CMO Report
Digital Trust Benchmark Report 2021
Report
Digital Trust Benchmark Report 2021
Global Podcast Listener Forecast 2021–2025
Report
Global Podcast Listener Forecast 2021–2025
The Global Media Intelligence Report 2021
Report
The Global Media Intelligence Report 2021
US Holiday Shopping 2021
Report
US Holiday Shopping 2021
UK Neobank Emerging Features Benchmark 2021
Report
UK Neobank Emerging Features Benchmark 2021
Q3 2021 Digital Video Trends
Report
Q3 2021 Digital Video Trends
US Audio Advertising Forecast 2021
Report
US Audio Advertising Forecast 2021
Primary Care Disruptors
Report
Primary Care Disruptors
Canada Digital Video 2021
Report
Canada Digital Video 2021
Social Media Update Q3 2021
Report
Social Media Update Q3 2021
US Cash-Back Credit Card Emerging Features Benchmark 2021
Report
US Cash-Back Credit Card Emerging Features Benchmark 2021
UK Digital Ad Spending by Industry 2021
Report
UK Digital Ad Spending by Industry 2021
Retail Media Advertising 2021
Report
Retail Media Advertising 2021

Popular on Insider Intelligence

Digital Trust Benchmark Report 2021
Report
Digital Trust Benchmark Report 2021
US Connected Cars Forecast 2021
Report
US Connected Cars Forecast 2021
Global Podcast Listener Forecast 2021–2025
Report
Global Podcast Listener Forecast 2021–2025
Facebook still accounts for nearly a quarter of US digital ad spending
Article
Facebook still accounts for nearly a quarter of US digital ad spending
Synchrony reports Q3 2021 upswing, leans on new tie-ups and products to carry growth into Q4
Article
Synchrony reports Q3 2021 upswing, leans on new tie-ups and products to carry growth into Q4
Reddit's US ad revenues will nearly double in 2021
Article
Reddit's US ad revenues will nearly double in 2021
How user trust in social media platforms could affect engagement with ads
Article
How user trust in social media platforms could affect engagement with ads
Podcast listening is most popular in English- and Spanish-speaking countries
Article
Podcast listening is most popular in English- and Spanish-speaking countries
The Global Media Intelligence Report 2021
Report
The Global Media Intelligence Report 2021
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
Audio
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
Audio
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
New and noteworthy media trends for Canada in 2021
Article
New and noteworthy media trends for Canada in 2021
US adults across age groups prefer streaming services to cable TV
Article
US adults across age groups prefer streaming services to cable TV
The Banking CMO Report
Report
The Banking CMO Report
YouTube tests social commerce waters, TV measurement
Article
YouTube tests social commerce waters, TV measurement

"Behind the Numbers" Podcast

A privacy-centric future, retaining CTV users, and YouTube's interactive video ads
Audio
A privacy-centric future, retaining CTV users, and YouTube's interactive video ads
Brand Anatomy: How LensDirect leveraged subscriptions to build an upstart D2C company
Audio
Brand Anatomy: How LensDirect leveraged subscriptions to build an upstart D2C company
Around the World with ... The impact of Facebook’s outages
Audio
Around the World with ... The impact of Facebook’s outages
The Most Important Trends in Media: Smart products, multinetworking, and voice search
Audio
The Most Important Trends in Media: Smart products, multinetworking, and voice search
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
Audio
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
Audio
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
How holiday shopping is shaping up, supply chain havoc, and retail media in 2022
Audio
How holiday shopping is shaping up, supply chain havoc, and retail media in 2022
Welcome to the metaverse, did James Bond save movie theaters, and alternative content
Audio
Welcome to the metaverse, did James Bond save movie theaters, and alternative content
Some brand new Q3 forecasts, heavy podcast listeners, and the internet's paid layer
Audio
Some brand new Q3 forecasts, heavy podcast listeners, and the internet's paid layer
The Weekly Listen: Curbing Facebook, social media models, and good thought leadership
Audio
The Weekly Listen: Curbing Facebook, social media models, and good thought leadership
The Facebook Files: Why this is a big deal, why it isn't, and what's next
Audio
The Facebook Files: Why this is a big deal, why it isn't, and what's next
Brand Anatomy: How Panasonic leveraged podcasting to reposition its brand
Audio
Brand Anatomy: How Panasonic leveraged podcasting to reposition its brand
Disrupting primary care, why value-based care is emerging, and your biometric baseline
Audio
Disrupting primary care, why value-based care is emerging, and your biometric baseline
The problem with BNPL, tech-fueled fitting rooms, and Amazon advertising
Audio
The problem with BNPL, tech-fueled fitting rooms, and Amazon advertising
The Weekly Listen: Facebook goes down, VR's dopamine rush, and TV binging glasses
Audio
The Weekly Listen: Facebook goes down, VR's dopamine rush, and TV binging glasses

Trending in United States

Digital Trust Benchmark Report 2021
Report
Digital Trust Benchmark Report 2021
US Connected Cars Forecast 2021
Report
US Connected Cars Forecast 2021
Global Podcast Listener Forecast 2021–2025
Report
Global Podcast Listener Forecast 2021–2025
How user trust in social media platforms could affect engagement with ads
Article
How user trust in social media platforms could affect engagement with ads
Facebook still accounts for nearly a quarter of US digital ad spending
Article
Facebook still accounts for nearly a quarter of US digital ad spending
Reddit's US ad revenues will nearly double in 2021
Article
Reddit's US ad revenues will nearly double in 2021
The Global Media Intelligence Report 2021
Report
The Global Media Intelligence Report 2021
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
Audio
How travel companies (and ads) are changing, virtual living rooms, and streaming ads
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
Audio
The Weekly Listen: Google Search 2.0, leaving Facebook, and regulating algorithms
Synchrony reports Q3 2021 upswing, leans on new tie-ups and products to carry growth into Q4
Article
Synchrony reports Q3 2021 upswing, leans on new tie-ups and products to carry growth into Q4
US adults across age groups prefer streaming services to cable TV
Article
US adults across age groups prefer streaming services to cable TV
Podcast listening is most popular in English- and Spanish-speaking countries
Article
Podcast listening is most popular in English- and Spanish-speaking countries
From Gen Z to Boomers, How to Connect Varies Channel to Channel | Sponsored Content
Video
From Gen Z to Boomers, How to Connect Varies Channel to Channel | Sponsored Content
The Banking CMO Report
Report
The Banking CMO Report
Discounts named the top purchase driver in social media ads
Article
Discounts named the top purchase driver in social media ads